About Us
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Our Purpose
At Naturebreak, we have a simple purpose. To connect people with nature, so we grow closer to it, learn to value it, and be compelled to preserve and protect it.
Sir David Attenborough“No one will protect what they don't care about, and no one will care about what they have never experienced.”
Our Mission
Connect
Educate travellers on the UK’s best and most trusted natural experiences.
Conserve
Grow the UK’s rural and coastal economy safely through good, ethical tourism.
Contribute
Help shape the UK natural tourism industry, with the aim to be the largest provider in 3 years.
Why book our experiences?
Naturebreak is a team of passionate people who love the great outdoors. We’re here to protect nature by spreading the word about great experiences across the UK.
Up close & personal experiences
We have specifically curated, uniquely personal, and thoroughly immersive nature experiences – crafted for small groups of family and friends. Perfect for nature newbies and outdoor warriors alike!
Trusted knowledge & expertise
We hand-pick the best experts to bring Britain's natural world to life in an intimate, engaging, and inspiring way. All our partners are like-minded and are dedicated to protecting UK nature.
10% of profits go to charity
As aspiring B-Corps, we're committed to preserving and protecting wildlife and conservation. At least 10% of profits will go to nature and conservation projects in the UK.
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Who Are We?
Anthony Rawlins
Anthony has worked with leading global brands, across all of the travel and tourism industry. Driven by his passion for responsible tourism, he founded Naturebreak to help connect UK audiences back with the great outdoors.
Sir Tim Smit, Board Advisor
Sir Tim Smit has been fundamental to shaping the UK’s natural tourism industry through his founding projects such as the Eden Project and the Lost Gardens of Heligan. As Naturebreak’s key advisor, he works with Anthony to help shape our strategy.
Luchia Morris
The driving force behind Naturebreak, Luchia brings a wealth of experience in brand management and leading partner comms. Passionate about connecting one-of-a-kind experiences with consumers through memorable engagements.
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Simon Jones
Having spent almost 30 years working with tourism attractions, Simon has a deep understanding of their challenges. Working alongside Anthony, Simon is responsible for leading the direction of Naturebreak.
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Holly Carter
Supporting Luchia and the wider aspiring B-Corp team, Holly is powering on behind the Naturebreak platform to make sure everything runs like a well-oiled machine.
Interested in hearing more?
